Lead Generation Calculator

Calculate the exact number of website visitors and leads you’ll need to reach your new revenue goals.

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Lead generation calculator

Discover how many website visitors and leads you need to generate to reach your desired revenue goals and propel your business growth. Maximize your potential, optimize your efforts, and watch your revenue soar with our lead calculator.

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Generate more leads with Shout

Create engaging content, capture all kinds of leads, and qualify potential customers with a single user-friendly app.

Interactive calculators

Broaden your inbound marketing strategy with bespoke calculators. Quote prices, provide information, and drive traffic to your website.

Beautiful forms

Capture leads with forms that can be embedded on your website, sent by email, or even accessed with a QR code.

Engaging quizzes

Put your audience to the test with customizable quizzes, where you can show scores upon completion and even email gate results.

Effortless web embedding

Embed surveys, quizzes, forms, and calculators on your website with a single line of code that we provide automatically.

Instant notifications

Receive an instant notification via email each time a response is submitted to a project, and strike while the iron is hot!

Integrated CRM

Store lead information with our integrated CRM tools and segment contacts to identify your qualified leads.

Lead generation calculator FAQs

We answer some of the most frequently asked questions to help you meet your lead goals and revenue targets.

How do you calculate lead generation?

Your lead generation rate is calculated by dividing your number of website visitors by the number of leads you generated, then multiplying that by 100.

Lead Generation Rate = (Number of leads generated / Number of website visitors) * 100.

What is the formula for calculating leads?

If you need to calculate how many leads you’ll need to meet your revenue goals, you’ll need to divide your current monthly average customer revenue by your new revenue goal, then multiple that by your lead generation rate.

New Leads Needed = New monthly revenue goal / Average customer revenue monthly) * Lead generation rate

How do you calculate what a lead is worth?

To calculate the value of leads (for your business specifically), you’ll need to take the total revenue you’ve generated from leads and divide this by the number of leads you’ve generated.

Lead Value = Total revenue generated / Number of leads

How do you measure lead generation as a KPI?

There are many KPIs you can track as part of your lead generation campaigns, let’s get into a few of those below:

Number of leads generated: Track how many leads were generated over a specific period of time.

Lead conversion rate: Calculate the total number of leads that were converted into paying customers.
Formula: (Number of conversions / Number of leads) * 100

Cost per lead: Calculate the average cost per individual lead.
Formula: Total cost of lead generation campaign / Number of leads generated

Return on investment: Assess the return on investment for your lead generation campaigns.
Formula: (Net income / Cost of investment) * 100