• 1. Identify the goal of your interactive quiz
• 2. Pick a topic for your quiz
• 3. Write your quiz questions
• 4. Apply points to your quiz questions
• 5. Make your quiz design pop
• 6. Set an outcome for quiz completion
• Wrapping up

Learning how to create an interactive quiz is easy, making them an excellent resource for engaging and testing your audiences. They can be easily shared directly with your quiz taker or on social media platforms to reach a wider range of people.

We’ve broken it all down into six simple steps for you to follow.

1. Identify the goal of your interactive quiz

The first thing you’ll need to do is to decide the purpose of your quiz. There are lots of reasons you might create a quiz, here are a few examples:

• Lead generation quizzes
• Product recommendation quizzes
• Customer engagement
• Employee engagement
• Compliance and standards testing

Your goals for each of these quiz types can overlap and differ. But, their aim are likely to be one of the below:

• Capture leads
• Collect email addresses (grow your email list)
• Build relationships
• Increase brand awareness
• Redirect to product pages

Setting a goal will give you an idea of what kind of questions you’re going to ask and how you’ll apply points. It can also inform what action you want quiz takers to perform upon completion.

2. Pick a topic for your quiz

Once you know why you’re making a quiz, you need to decide on the topic of your quiz. 

Lead capture quizzes can focus on anything your target audience is interested in, whether it’s hobbies, entertainment, or the performance of their job role.

This is very much the same for employee and customer engagement quizzes, where your aim is to interact with respondents and build relationships.

Other types of quizzes will have a more limited range of topics to choose from. For example, product recommendation quizzes will be focused on different skills, actions, or interests that will eventually result in your recommending your product or service to quiz takers.

Compliance and standards quizzes are even more focused, where the testing knowledge of these practices is both the topic and goal of the quiz.

3. Write your quiz questions

Before you start writing quiz questions, you’ll need to research your quiz topic in detail. It’s important to be as much as an expert as your quiz takers are expected to be. Only then can you add questions to your quiz.

If your questions are surface-level or if your answer options are incorrect, quiz takers may well lose trust in you or your brand. Asking questions that really test people’s knowledge is what keeps engagement high.

Of course, you want to avoid going too far in the other direction. Creating a quiz that’s impossible to complete isn’t very fun, you need to give them some wins to keep them interested.

The best (and most tried-and-tested) format is to start with some easy questions to get momentum going. Then gradually increase the difficulty of the questions as they move through your quiz.

It’s absolutely essential that your questions and clear and concise. You aren’t testing a respondent’s ability to understand a question, just their knowledge.

Once all of the questions are compiled, it’s time to test them out and make any necessary adjustments. You don’t want to ask too many questions, as fun as interactive quizzes can be there is a limit on the patience people have.

We’d recommend no more than 40 questions to keep the quiz under 10 minutes, but even this is excessive.

Preferably, your quiz will be a lot shorter than this as it’s meant to be fun and engaging for quiz takers. So, aim for a 2 minute completion time, which would be around 8-10 quiz questions.

What question types should be used in your quiz?

For the most part, online quizzes are made up of multiple-choice question types. But, that doesn’t mean you can spruce it up a little bit.

We’d recommend using some picture-choice question types as well, which will boost engagement and make your quiz that little bit more interactive.

4. Apply points to your quiz questions

This is the simplest step when it comes to creating an interactive quiz. Any quiz builder will allow you to apply points to questions, either by setting a numeric score or marking them as correct.

Ensure you’ve always selected at least one correct answer choice, it could be a little embarrassing if a quiz taker spots that you’ve missed one.

If you’re running a personality quiz, then you’ll need to think a little harder about how points are applied. This is because you’ll likely want to show custom text based on scores.

For example, a certain personality type would only be shown if a respondent scores within a certain range, and you also want to ensure there is no overlap.

5. Make your quiz design pop

The design of your quiz is equally as important as your questions. It has to really pop to keep so people are engaged from the moment it opens in their browser.

A quiz with a poor visual design will only compound the boredom that people may feel when responding to any survey or quiz.

Use customization tools to add relevant images, branded or complementary colors, and fonts that make your quiz differ from the thousands of others out there.

6. Set an outcome for quiz completion

We’ve already covered that when learning how to create an interactive quiz you need to have a goal in mind. But, you also have to set an outcome or reward for your quiz takers. Most commonly, this is simply displaying quiz results to those who have completed your quiz.

However, if you also promised something to quiz takers, such as a reward or gated content, this is the time to deliver it.

There are quiz creators (like Shout) that allow you to display custom messages to quiz takers upon completion. Which is perfect for personality tests or other quizzes that require personalized feedback.

This also makes grading education quizzes simple, as all feedback and areas for improvement can be given in these messages.

Alternatively, you could end your quiz by redirecting respondents to a product page, blog content, or another landing page to drive conversions.

Wrapping up

Creating a quiz may be simple, but you need to be mindful of your aim. Do you want to simply give your quiz takers a score and let them go?

Or do you want to create a more engaging experience that drives conversion? There are numerous ways to do both, so experiment and see what works best for your quiz.

Of course, there are many other lead magnets you can use alongside online quizzes to help you drive conversions. But these are one of the most engaging ways to do so.

If you have any tips on how to create an interactive quiz, get in touch with us and we’ll add your ideas to this article.

The post How to Create an Interactive Quiz appeared first on Shout.com.

• Why quizzes generate leads
• How to create a lead capture quiz
  • 1. Tailor your quiz to your audience
  • 2. Add a lead capture form
  • 3. Create a rewarding set of results
  • 4. Follow up with a welcome email
• 7 Tips for making an effective lead capture quiz
  • 1. Pick a topic based on your audience
  • 2. Write an eye-catching title
  • 3. Three minutes, max
  • 4. Add rich media to boost engagement
  • 5. Keep your lead form short
  • 6. Test, test, test
  • 7. Share your lead capture quiz
• Wrapping up

Quizzes are a simple and effective marketing tool for both generating leads and engaging your existing customers.

They’re so effective because they’re easy and fun to fill out, offer a reward (in the form of results), and cost you very little in the way of resources or time.

Asides from being a cheap method of engaging prospective customers, they also offer a way of gaining insight on prospects to allow for lead segmentation in future campaigns.

Why quizzes generate leads

Quizzes are so successful as lead generation tools because they offer personalized results and naturally encourage sharing. But, let’s dig into why these factors mean that quizzes generate leads and how that’d good for you.

Personalized results:

Quizzes capitalize on a lead’s desire to discover or confirm something about themselves, which is to say they appeal to a curiosity in your audience.

Shareability:

The quiz format naturally encourages leads to share their results, which increases exposure for your quiz and generates more leads.

The best thing about using quizzes for lead generation is that you can create them for any audience. Your topic can be chosen based on industry, sector, role, interests or something more generic (like a personality quiz).

As long as your topic/ title entices leads by targetting that curiosity, you’re bound to see some good results. For example:

• What type of marketer are you?
• What is your personality type?
• Should you hire a GDPR consultant?
• Any employee should know these 5 things about their job
• Could you pass the 6th grade?
• What body shape are you?

How to create a lead capture quiz

Shout’s Quiz Builder is the perfect tool for building lead generation quizzes. Using the drag and drop builder to add questions, a pre-built form for capturing leads and robust features for showing scores and writing personalized results, creating quizzes couldn’t be easier.

Just follow these steps and you’ll be good to go in no time:

1. Tailor your quiz to your audience
2. Add a lead form
3. Create personalized results
4. Follow up with a welcome email

1. Tailor your quiz to your audience

Evaluate what you know about your target audience and create a quiz that’s tailored to their interests. On top of this, frame your quiz in a way that focuses on leads’ problems or concerns. Then you can address these in the results or in a follow-up email once you’ve collected their contact information.

Think about it as writing quiz questions to lead back to the service or product you provide and the hinting at the solution (your product or service) in quiz results.

2. Add a lead capture form

For the highest conversion rate, place your lead capture form between the last question page and the results page. This will encourage leads to enter their information in return for their results.

People are reluctant to hand over personal information, so if you place the lead capture form at the start, quiz takers may leave before answering questions.

Placing the lead form at the end means that leads will have something to lose if they leave and something to gain if they fill out your form.

3. Create a rewarding set of results

When creating a lead generation quiz, it can be easy to put all your energy into writing questions but fail to provide a robust set of results for quiz takers.

This can block leads from moving down the sales funnel and converting because the reward for their time and their personal details is lacklustre.

It can also be a detriment to the ‘sharability’ of your quiz, which is something you’ll be relying on to increase your brand exposure. If people don’t feel that your content is rewarding or valuable, they certainly won’t share it with their friends and colleagues.

Word-of-mouth marketing is how content goes viral online, so it’s really important that your quiz takers want to share their results (and in turn sharing your quiz and branding) within their circle.

A successful quiz provides a detailed set of results that answer the questions leads had about themselves when they started. It should be something interesting that they would think to share with their friends and that encourages others to take your quiz for themselves to see how they differ.

4. Follow up with a welcome email

Once a lead has reached this point, you’ve already engaged them and collected their contact information. But you don’t want this to feel like their last interaction with you, so you’ll want to think about how you can continue this relationship.

A welcome email is a great way to ‘warm’ leads. This is important because you don’t want them to forget about you the moment they get their quiz results, you want to foster a long-term relationship.

Use the welcome email to share a little more about yourself (or your brand) and how you can help solve your leads’ problems. Do anything you can to build trust and provide value so that they keep coming back to you in the future.

Take a look at our article on how to write welcome emails that keeps subscribers reading for more tips on improving welcome email engagement.

7 Tips for making an effective lead capture quiz

Shout has over two decades of experience when it comes to quizzes and we’re prepared to share what we’ve learned with you. Here are 7 tips for optimizing your lead generation quiz:

1. Pick a topic based on your audience
2. Write an eye-catching title
3. Keep the quiz short
4. Add rich media to boost visual engagement
5. Keep your lead form short (link to lead form article)
6. Test, test, test
7. Share your quiz in the right places

1. Pick a topic based on your audience

For your lead capture quiz to perform well initially, it has to be tailored to your target audience. If your quiz has no bearing on their life or interests, it will fail before it begins.

You might not be intimate with your audience (yet!), but you will know at least one thing about them; a shared problem or something they enjoy. Pick a topic based on this and write your questions to prime quiz takers for what you eventually want to market to them.

2. Write an eye-catching title

It’s all well and good having to perfect topic and a solid set of questions, but if your title fails to catch the eye your quiz will be lost in the scroll.

Make a strong first impression with a snappy, captivating title that challenges people to click and start answers. Ensure you’re using personal language like “you” and “your”, it may seem simple but it’s an effective way to engage people quickly.

3. Three minutes, max

You want your quiz to be short and sweet to maximize your completion rate. If your quiz is too long, you’ll likely see a lot of drop-outs. If it’s too short, people may feel you’ve only created the quiz to collect their contact information.

The perfect balance is 5-7 questions with around 5 clear answers to choose from for each. Because people expect results to be personalized, they’re going to spend a decent amount of time reading questions and answers to ensure they pick what’s most relevant to them.

4. Add rich media to boost engagement

You want to make your lead capture quiz as engaging as possible, which means you don’t want it to get stale. Including rich media (such as images, videos and GIFs) is the best way to keep things feeling fresh.

All visual content should be the best quality it can be, nothing puts people off more than images and videos with low resolution or sizing issues.

5. Keep your lead form short

The lead form itself should be short and simple to fill out. People are already going to be cautious of handing over their personal information, so tread as lightly as you can at first. The fewer number of fields you include, the higher number of leads you’ll collect.

You can always collect more of their info later on as part of an email campaign. Take a look at our article lead form optimization for 9 tips for increasing conversions for a little more help.

6. Test, test, test

Once you’ve finished writing questions and results, it’s absolutely essential that you test your quiz thoroughly. Make sure all points are assigned correctly and each result corresponds to the answers needed to be chosen to achieve it.

If people feel that the result they received is in no way relevant to the answers they chose, they will not share the quiz with others. In fact, they might feel ripped off.

7. Share your lead capture quiz

Now you need to get eyes on your quiz. You’ll want to share it across all your social media accounts, from Twitter to Pinterest, and encourage your quiz takers to share it themselves.

According to Buzzsumo, quizzes are shared around 1900 times on average. The more you encourage that sharing, the more leads you’ll generate and the more insight you gain from your audience.

Wrapping up

Hopefully, we’ve convinced you that quizzes are a simple and effective tool for lead generation. But they don’t just have to be used for capturing leads, they’re also super useful for engaging your existing audience in an interactive way or even for running competitions or contests.

Once you’ve started a lead generation campaign, you’ll need to start thinking about how to assign value to them. This process is known as lead scoring.

If you want any more ideas for generating leads, take a look at these 13 lead magnets and how they can grow your email list.

The post Creating an Effective Lead Capture Quiz appeared first on Shout.com.